Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Putting The One Minute Manager To Work: How To Turn The 3 Secrets Into Skills The One Minute Manager, published in 1982, took the world by storm. More than 13 million copies have been sold
The Art of War (Harper Perennial Modern Classics) Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle
Never Split The Difference: Negotiating As If Your Life Depended On It 'A master of persuasion.' Forbes 'This book blew my mind.' Adam Grant, bestselling author of Originals A former FBI hostage negotiator offers a
After interviewing fifty of the world's greatest financial minds and penning the #1 New York Timesbestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your
Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing
Bad Blood: Secrets And Lies In A Silicon Valley Startup The Financial Times & McKinsey Business Book of the Year A New York Times Notable Book A Washington Post Notable Book One of the Best Books of the Year: NPR, San Francisco
Women worldwide are breaking their silence—coming forward against the men that have oppressed and abused them in the #MeToo movement. It’s an exciting, liberating moment time of female empowerment—but now we have to relearn how
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just
Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C. Maxwell takes the pain out of knowing what makes a team tick. If you
Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
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THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 208 Kích thước: 155 x 233 x 14 (mm) Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated
The 7 Secrets Of Leadership Success Business leaders know they need to engage their workforce more in strategy; they know several of their senior players do not model the culture change they want to see;
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers
The Making Of A Manager: What To Do When Everyone Looks To You Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this
Cryptocurrency--a digital asset that uses cryptography to secure all of its transactions, making it nearly impossible to counterfeit--is moving into the mainstream, receiving coverage from major financial websites such as Forbes and Bloomberg, as well
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on
From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of
The Social CEO: How Social Media Can Make You A Stronger Leader There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on
Cuốn sách kinh điển bán chạy nhất về sức mạnh của các mối quan hệ, được cập nhật với lời khuyên chuyên sâu để tạo kết nối trong thế giới kỹ thuật số. Bạn muốn
MÔ TẢ SẢN PHẨM : One Up On Wall Street: How To Use What You Already Know To Make Money In The Market More than one million copies have been sold of this seminal book
Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even Warren Buffett to sleep. Investing 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps
The Organized Mind: Thinking Straight In The Age Of Information Overload In The Organized Mind, New York Times and Sunday Times bestselling author and neuroscientist Daniel Levitin offers solutions for the problems of information overload. Overwhelmed by demands on your
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'.
How To Make Anyone Like You From internationally renowned relationships expert Leil Lowndes comes this easy-to-read blend of tips, tricks and advice to charm anyone. This is the ultimate guide to the art of charming
Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless
The Leading Brain A cutting-edge guide to applying the latest research in brain science to leadership - to sharpen performance, encourage innovation, and enhance job satisfaction. **Featured on NPR, Success, Investor Business Daily, Thrive Global,
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private
Misbehaving: The Making Of Behavioural Economics From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational
From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day. Nobody ever looked at an empty
Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but
Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning
It is assumed that in the development of an organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's ante- and neo-natal
HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from
What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
One Click: Jeff Bezos And The Rise Of Amazon.Com An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping
How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem
The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Jack Welch knows how to win. During
In this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most
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Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off.
In her fourth consecutive runaway New York Times bestseller, America's most trusted personal finance expert, Suze Orman, reveals the 5 Laws of Money that apply to everyone. Whether you are young or old, whether you
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he
DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why
You, Inc.: The Art of Selling Yourself In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his
Money: Vintage Minis Selected from the books Sapiens and Homo Deus by Yuval Noah Harari How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier?
I first met Ben Mezrich when I produced and starred in , the film adaptation of his great bestseller . Ben has a gift for finding high-energy, strange-but-true tales and The Accidental Billionaires is no
Life's too short to be unhappy at work "I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader, these words have probably run
How To Get To The Top Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to
The TAO Of Warren Buffett Like the sayings of the ancient Chinese philosopher Lao-tzu in the Tao Te Ching, Warren Buffett's worldly wisdom is deceptively simple and enormously powerful in application. In The TAO Of
In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the
Here is a refreshing antidote to the change manifestos and reinvention tracts that currently crowd the business bookshelves. Do Lunch or Be Lunch is a provocative argument for predictability as the most powerful of management tools. People
Master Your Time, Master Your Life: The Breakthrough System To Get More Results, Faster, In Every Area Of Your Life "Time is money," as the saying goes, but most of us never feel we have
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices
From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a
When Buyers Say NO This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt
The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertainty What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and
Exponential Organizations Cuốn sách về Tăng trưởng, Đổi mới và Lãnh đạo năm 2014 của Frost & Sullivan Trong kinh doanh, hiệu suất là chìa khóa. Về hiệu suất, cách bạn tổ chức có thể